1) Brand Mapping / Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal care marketplace.2) Brand planning: consumer research and market research for better understanding of the brand dynamics , consumer needs and market opportunities
3) Business planning: mapping business needs to the development of new brand/s , brand extensions etc
4) Brand Development: conceptualizing and developing the brand strategy (ethos , brand values and purpose of being , brand architecture , visual communication strategy , selling model , competitive strategy and differentiation),5) Product planning: conceptualizing the product strategy , tangible and intangible attributes , packaging design , pricing , promotion , distribution etc
6) External co - ordination: co - ordination with external agencies (creative , media , PR etc) for implementing the Brand Strategy,7) Implementation of Brand Marketing strategy at above the line and below the line levels with specific focus on point of sales
8) Conceptualize and execute consumer marketing activities to build the brand and support its strategic direction
9) Ensuring and monitoring the short long term financial objectives of new brands , brand extensions etc
1) Daily Activity Report (D.A.R) to Director,2) Periodic Status Reports to Director,3) TA - DA reports to H.R.
1) Brand Mapping / Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal care marketplace.2) Br